What is Kei Concepts?

Kei Concepts is a restaurant concept creation and management group that develops and manages proprietary brands and incubates emerging concepts.

preparing food

How We Came To Be

In 2014, we opened our first restaurant, Sup Noodle Bar--not knowing the surprises it had in store for us in the future. Through the support of friends and family, fans and foodies, we have revolutionized Asian Food across Southern California with multiple brands spanning across different tastes and cultures. 

We knew we wanted to go bigger so we created Kei Concepts. Kei Concepts serve as inventors and purveyors of unique and experiential brands. Our goal is to bring the best-of-the-best brands to your table.

Our Mission


We seek to improve the lives of our guests, employees, & the community by offering a solution to their (food) problems and adding value to their everyday lives. From hitting breakfast, lunch, and dinner to the likes of quick-service casual or an upscale dining experience - whatever your needs may be, we got your back. 


We are an emerging and disruptive company within the industry with our sights set on something much greater. Women run and AAPI owned and operated - Kei Concepts aim to shatter the status quo and make Little Saigon the best place to live. But our ambition doesn't end here. Once we've uplifted our own community, we'll be setting our sights on making the rest of Southern California, the rest of the United States, and ultimately the rest of the World a better place to live. 


By navigating confidently through challenging risk and uncertainty amid rapidly changing times, we are creating an ecosystem to give the future generations a platform to make lasting impressions and a voice to create purposeful change. There is power in opportunity, and we aim to provide this opportunity for the years to come.

We are Kei Concepts, and we're here to make a difference. Food is just our weapon of choice.

Bringing the best ideas to you. One bite at a time.