What is Kei Concepts?

Kei Concepts is a concept development and management group that creates our own brands and brings amazing brands from all over the world to the United States.

preparing food

How We Came To Be

In 2014, we opened our first restaurant, Sup Noodle Bar--not knowing the surprises it had in store for us in the future. Through the support of friends and family, fans and foodies, we have revolutionized Asian Food across Southern California with multiple brands spanning across different tastes and cultures. 

We knew we wanted to go bigger so we created Kei Concepts. Kei Concepts serve as inventors and purveyors of unique and experiential brands. Our goal is to bring the best-of-the-best brands to your table.

Bringing the best ideas to you. One bite at a time.

Our Concepts

vox kitchen - asian comfort food


súp noodle bar


gem dining logo


the alley logo


pango asian taqueria


...and many more to come!

Do what you love. Love the people you do it for.