Since its inception in 2014, Súp Noodle Bar has a phenomenal concept--one that has revolutionized the Pho landscape in Southern California. Introducing Northern-style Vietnamese cuisine, Súp Noodle bar offers a unique experience for die-hard pho-lovers and foodies in general. Súp Noodle Bar is currently located in Buena Park and Irvine.

fries and egg

Nested in Fountain Valley, The Vox Kitchen is a fusion kitchen that started off as an experiment of chefs. Now considered as "one of the hottest restaurants" by The Orange County Register, The Vox Kitchen serves as a beautiful example of SoCal's diverse restaurant experience.

the alley teas
The Alley USA

Bringing only the best in beverage taste and aesthetic, The Alley is making its name known in the United Stated with locations across Southern California, Nevada, and Hawaii - and many more to come. The Alley, it's time for tea!

Gem Dining

Gem Dining is a new premier dining destination paying homage to the chef's birthplace, Saigon, through its menu, concept, and design. Staying true to cultural roots with an appetite for innovation, Gem's à la carte menu features cuisine borne out of Southeast Asian flavors, modernized with locally sourced ingredients native to the California coastline.

Nếp Café
Nếp Café

Nếp Café is a coffee & brunch experience paying homage to the traditional Vietnamese morning routine. Currently running as a pop-up at Gem Dining, Nếp is elevating that experience and bringing it to you in the heart of Little Saigon, Orange County with artisanal coffee, craft drinks, and a full range food menu to satisfy guests' breakfast & brunch needs.

kin craft ramen & Izakaya
Kin Craft Ramen

Kin Craft Ramen & Izakaya's ideology is to always bring something different to the table, because, why not? Currently operating as a pop-up at Gem Dining, the ambitious chefs at Kei Concepts are cooking up ramen that blurs the line between tradition and innovation.


Pango Tacqueria was an Asian-Mexican fusion concept near and dear our culinary team. Although closed now, Pango served as the foundation for The Vox Kitchen and inspiration to countless dishes.


Street food sensation turned fast-casual hit, Dave's Hot Chicken brings the heat. Specializing in Nashville-style hot chicken and serving tenders & sliders that are juicy, tender, and seriously addictive.

flavor town

Sauces, salts, & beyond — SỐT is a flavor company by Kei Concepts. Elevate your cooking with the same dynamic ingredients we use in our restaurants. Coming Soon.


An Italian concept by Kei Concepts. Coming Soon.


Coffee & Bakery by Kei Concepts. Coming Soon.


Introducing ROL Contemporary Hand Roll Bar, Orange County's newest premier hand roll destination! Brought to you by Chef Viet Nguyen and his restaurant group Kei Concepts, ROL presents a modern twist on a tried-and-true experience.